The AI hype cycle produces a predictable failure mode: organizations adopt AI because they feel they should, not because they've identified a specific problem where AI is the right solution. The result is AI systems that add complexity, cost, and unreliability to processes that worked fine before.
We've seen construction companies try to use GPT to replace estimators (it can't). We've seen schools try to use AI to replace teachers (it shouldn't). We've seen startups build LLM-powered features that could have been a database query.
The AI pillar exists to apply intelligence where it actually creates leverage — and to have the discipline to say "this doesn't need AI" when that's the honest answer.